Pietro Giola interviewed on DDay about copyright mechanisms for ambient music
20 Jul 2022
DDay, an online newspaper in the consumer electronics, ICT and household appliance market, dedicated an in-depth interview to Pietro Giola, in his capacity as President of the Music Provider Association, an association that unites and represents Music Service Providers, companies and professionals that create music projects for the retail sector (instore music, instore radio), creating customised playlists on the most diverse business needs and through multiple media and solutions (off line and online).
The interview is a general overview of the copyright mechanisms for ambient music, with a vertical analysis on the newly arising issues regarding rights in instore music.
Music represents an added value to the brand as a communication vehicle within the retailspace. This awareness, which is increasingly shared in the market, has represented a business growth opportunity for music suppliers, the music providers, allowing exponential development of the market and companies operating in the sector. Hence the emergence of numerous dedicated companies, or internal divisions of existing companies specifically aimed at managing such services.
When did liberalisation become unmanageable?
The termination of the mandate that Soundreef/LEA had given to SIAE for the collection of royalties for ambient music uncovered a boiling cauldron. There are at this point nine 'collecting societies' that in various capacities are demanding money for the use of music inshops and hotels, and more may come. All to pay royalties and related rights according to three different types, all competing on the same tracks and belonging to different collecting societies:
A. Copyright (authors of the lyrics, composers of the music and their publishers).
B. Related rights (record producers).
C.Related rights IEA - Performing artists (singers, musicians, orchestral and choral ensembles, orchestral or choral conductors).
Companies deliver in-store radios for a large number of shops in Italy. The picture is very complicated and in some ways destined to 'stall' due to crossed vetoes and demands for payment that are not always justified. Therefore, according to Pietro Giola, AGCOM's regulatory intervention would be appropriate to bring order to a liberalisation that is turning into unmanageable chaos. At this link the Music Provider Association's open letter to the community of professionals and the Authority to denounce a situation that is no longer sustainable.