Machiavelli Music news - page 3

advertising
the right music for an advertising campaign goes straight to the heart

The right music for an advertising campaign goes straight to the heart.

"Music can name the unnameable and communicate the unknowable', said Leonard Bernstein.
And if this is true for a film, it is even more true for an ad, where the choice of the soundtrack is even more fundamental than the script or the choice of images.
Pietro Giola, CEO of Machiavelli Music, reflects on the issue of creativity in advertising in this particular historical period...