"Baba Dabop" by John B. Hancock, (Non-Stop Producer Series/ Machiavelli Music) is the track chosen for Frontline Combo's new TV ad campaign: you can see the video on TV and online...
May 6
2021
"Music can name the unnameable and communicate the unknowable', said Leonard Bernstein.
And if this is true for a film, it is even more true for an ad, where the choice of the soundtrack is even more fundamental than the script or the choice of images.
Pietro Giola, CEO of Machiavelli Music, reflects on the issue of creativity in advertising in this particular historical period...
Jan 15
2021
Machiavelli's historic musical collaboration with Plasmon is renewed with the branded music operation with Clio MakeUp testimonial. Plasmon becomes a record producer and, with the musical consultancy of Machiavelli, realizes the musical project "Ti crescerò” (translated, “I will grow you”)...
Nov 30
2020
The R&B notes of Believe in yourself by Willie Aron and Joey Peters, transport you into a world of gritty femininity with strong references to the energy of Black Power, and transform the new Max&Co commercial more than a promotional message into a strong invitation to choose the Brand as a lifestyle, in a communication whose strength is openly based on the music that accompanies it, with its lyrics...
Nov 6
2020
Rock notes and pure energy in the form of music drive the new cars in the Jeep range which, to the notes of Slapback by Timothy Bryson and Patrice Irving (Machiavelli Music / Megatrax), promise the spectator of the new commercial that his beliefs about the car will soon be revolutionised...
Nov 6
2020
September 9th, 2021
July 27th, 2021
July 1st, 2021
