"Music can name the unnameable and communicate the unknowable', said Leonard Bernstein.
And if this is true for a film, it is even more true for an ad, where the choice of the soundtrack is even more fundamental than the script or the choice of images.
Pietro Giola, CEO of Machiavelli Music, reflects on the issue of creativity in advertising in this particular historical period...
Jan 15
2021
Feel Good Music Publishing Ltd is the UK-made catalogue that has just become part of the Machiavelli Music world.
Jan 8
2021
Valo Latino is the new catalogue, part of Warner Chappell PM repertoire, distributed exclusively in Italy by Machiavelli Music...
Dec 18
2020
Machiavelli's historic musical collaboration with Plasmon is renewed with the branded music operation with Clio MakeUp testimonial. Plasmon becomes a record producer and, with the musical consultancy of Machiavelli, realizes the musical project "Ti crescerò” (translated, “I will grow you”)...
Nov 30
2020
The R&B notes of Believe in yourself by Willie Aron and Joey Peters, transport you into a world of gritty femininity with strong references to the energy of Black Power, and transform the new Max&Co commercial more than a promotional message into a strong invitation to choose the Brand as a lifestyle, in a communication whose strength is openly based on the music that accompanies it, with its lyrics...
Nov 17
2020
